Produced multimedia campaign “Digital Dolls” featuring beauty brand SheaMoisture and iOne Digital websites CASSIUS and HelloBeautiful. An ironic take on the notion of paper dolls being artificial, the dynamic editors of HelloBeautiful, were reimagined as real life versions of the flimsy cutouts. Introspective essays penned by the ladies reveal that the true journey to beautiful is about so much more than aesthetics. A custom category page, “Shop the Shoot” post, Behind-the Scenes video featuring SheaMoisture products and custom social units were included in the sponsored partnership.
Created custom photoshoot and editorial feature for Netflix tied to the premier of Spike Lee’s television series, “She’s Gotta Have It.” Custom banners, video and social promotion were featured across iOne Digital brands Bossip, Madame Noir, HelloBeautiful, Global Grind and CASSIUS in conjunction with the branded partnership.
Launched CASSIUS’ inaugural guide to the season’s best grooming products, showcasing top moisturizers, cleansers, beard care and trimmers that address the unique needs of men of color. The branded content initiative allowed personal care labels the rare opportunity to connect with top mens tastemakers and style gurus of color, tapped to put the latest launches to the test. Licensing opportunities for usage of the awards seal were extended to winning brands.
Produced custom fashion feature and exclusive travel guide in partnership with British Virgin Islands Tourism for EBONY Magazine style section and Ebony.com travel vertical. The unique feature shed light on the destination’s emerging fashion scene while promoting the latest activities and off-the-radar hot spots.